Phill News Entertainment – Phill News
MANILA, Philippines — Heart Evangelista, known for her influence in fashion and the arts, recently made waves at Paris Fashion Week, where she was named one of the top influencers in terms of Estimated Media Value (EMV) by influencer marketing platform, Lefty.
Attending 15 shows, including high-profile ones like Louis Vuitton, Dior, Yves Saint Laurent, Balmain, Schiaparelli, Akris, and Sacai, Heart generated significant buzz. Her Instagram posts documenting her experience brought in a staggering $5.1 million (around P290 million) in EMV, placing her among the top 10 influencers at the event.
Paris Fashion Week’s Spring/Summer 2025 shows saw a 39% growth in media value compared to the Autumn/Fall 2024 season. Leading the pack was model entrepreneur Kylie Jenner, who generated $20.3 million (P1.15 billion) from her attendance at brands like Schiaparelli, Atlein, and Coperni.
Other high-profile earners included Kendall Jenner, Cardi B, Cha Eun-woo of K-pop group Astro, and Blackpink’s Lisa, Jisoo, and Rose, with each attending just one show.
On the brand side, Lefty reported that Dior, Yves Saint Laurent, Chanel, Louis Vuitton, and Miu Miu topped the list for generating the highest EMV, with Heart Evangelista attending several of these shows.
